Edinburgh's Lyceum Theatre commissioned us to produced fifteen virtual tours across their auditorium, backsatge areas and venue hire rooms. Once the virtual tours went live on the Lyceum's website this wasn't the end. The Lyceum's web team continued to promote the virtual tours through news stories, monthly newsletters and social media. This strategy was allowed them to make the most of their virtual tours and has increased their overall exposure.

Below is a quick interview, with Michael Thomas, Marketing and Communications Officer at Edinburgh's Lyceum Theatre, which explains how the theatre promote their virtual tours:

How did you promote the virtual tours once they went live on your website?
When we launched our virtual tours, we made a point of featuring them on our home page and news pages, and mentioning them in our bimonthly eNewsletter. We also promoted them in the programmes for each of our shows as part of a more general promotion of our website and online presence. Further to that, whenever an enquiry comes in by email regarding room hire or similar, we try to make sure to mention the VTs to give our potential customers a better idea of what our spaces look like and what they have to offer.

What was there impact on your online audience?
We've had a great deal of positive feedback from people who thought the VTs looked great and added to their enjoyment of using our website. They're also a great hook for getting people to visit the site in the first place and thus they improve the potential for converting those with a casual interest into customers.

How will you continue to use the virtual tours?
As our social media presence increases (we're now on Twitter and Facebook among others) we'll continue to alert our fans to the existence and quality of the tours. We'll also make use of them whenever there's a circumstance where it would be useful to let people see the rooms - one recent example would be this news story where we are advertising for an artist to exhibit in our main bar next month - this story aimed links to the virtual tour for that room, to give potential exhibitors a better idea of the space.

Click here to see some our other theatre virtual tours.

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