Virtual Tours Allow Clients Make A More Informed Decision - Assembly Rooms
It's a now the end of January so here is another refection from a set of virtual tours shot in
July
2009.
The Assembly Rooms, on George Street Edinburgh, commissioned us to produced virtual
tours
across two of their venues, Assembly Rooms and Church Hill Theatre. They also
commissioned as
to show of their venue during the 2009 Forth One Awards in November. This allowed us to
capture
the venue's unique atmosphere during a live event. Our live virtual tour of the drinks
reception
required patience but was well worth it:
The virtual tours have been a great selling tool for the Assembly Rooms. Below is a quick
interview, with Shona Clelland, General Manager at the Assembly Rooms, which explains
the impact the virtual tours have had:
What was the impact on your online audience?
We have had very constructive feedback from clients about the virtual tour, overall the
ability to
see a room and virtually walk round it assists clients to make a more informed decision
about
whether or not they want to book it.
How did you promote the virtual tours once they went live on your website?
We ensured that all staff had the virtual tour address on their email signature, this had an
immediate impact with colleagues and clients. We promote the virtual tour through our
website
and to everyone who contacts us personally about hiring space or staging an event with us.
It is
particularly useful for us when promoting the venue to international clients that cannot visit
the
venue.
How will you continue to use the virtual tours?
We are putting together a Facebook profile for the Assembly Rooms and a key element of
this will
be promotion of the virtual tour.
Click here to see some our other art venue virtual tours.
FullVisual
